Branded merchandise is the #1 most effective form of advertising
People of varying age groups were asked in a national survey to rank the effectiveness of the 5 types of advertising - broadcast media, print, mobile contact, online contact, and branded merchandise. The results were unanimous - each generation ranked branded merchandise as #1.
We only have about 8 seconds to capture our audience’s attention. 8 seconds. That’s about as long as it takes to identify that your phone is ringing and answer it, if it’s nearby. Not a very long time. Yet, we are expected to capture, pitch, and sell audiences in that amount of time in hopes that they make a decision in our favor. And guess what? Only having 8 seconds isn’t our only issue. There’s another monumental challenge before us… all the other messages competing people’s attention.
Yes, we have to compete for our audience’s attention. Every day we process through an innumerable amount of information. It’s constantly being fed to us - from the phone, computer, tablet, conversations, billboards, radio ads, and so on. Unless we intentionally disconnect, information is constantly flowing at us. Our brains have a great way of handling things though. Much of the information is ignored. That doesn’t feel good when it’s your message that’s being ignored. You work hard to stand out, and yet you’re ignored.
Branded merchandise is able to help you capture people’s attention quickly and be heard. Not only that, it’s the only form of advertising welcomed by customers. Branded merchandise is a tangible representation of your brand. It creates surprise and delight among people. People welcome branded merchandise in their places, spaces, and hands. It’s the only form of advertising that turns an ordinary message into a marketing experience that people can smell, taste, see, hear, and touch.